How to Create Amazon Comparison Tables on WordPress to Increase Sales [3 Easy Steps]

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Being a Digital Marketer, you’re not new to the fact that you can monetize a blog/ website and make money while doing what you love. Amazon Associate Program is among them.

Now, if you want to scale it and earn a living from this program, you will need suitable tools to automate everything (Amazon Comparison Tables for available products) so that it will be easier for you.

Else you’ll be working 24×7.

Even though it may sound straightforward, monetizing your website through Amazon Associates can be quite tricky. 

There are times when the product is temporarily or permanently out of stock, or the page might no longer exist. You always have to keep an eagle’s eye on things like:

  • Getting product links
  • Linking to relevant places in your post
  • Choosing eye-catchy buttons
  • Uploading product images and adding a rating
  • Making product comparison tables that are attention-grabbing and optimized

If you miss any of these, you’re likely to fail. In one way or another, all of them work to get people to click your links and boost your conversion rate.

No doubt, you can actually do all of these manually. However, it will require lots of time, mistakes, patience, and effort.

Luckily, we’ve got a good alternative – The Amazon Affiliate WordPress Plugin (AAWP).

If you are serious about earning from the Amazon Associate Program, in that case, it is recommended that you use the right tools that will assist you in achieving this without wasting your valuable time and resources in ineffective ways.

How to Create Amazon Comparison Tables with AAWPPin

What is AAWP?

AAWP Amazon Affiliate PluginPin

AAWP Plugin offers you all of the tools that you will need to succeed as an Amazon affiliate marketer. With several features, it allows you to boost the performance of your affiliate page and increase your earnings.

Using the software, you can create attractive & engaging layouts for your Amazon products to improve your customers’ experience on your website. Additionally, marketers can improve functionality by adding shortcodes to their sites to enhance their site’s functionality.

It is a one-go-for tool for Amazon product advertisement. Whether you are a blog owner or affiliate marketer, installing this plugin on your website can allow you to gradually increase your sales and income.

This AAWP review will show you how this tool simplifies the process of building a profitable affiliate site and how you can use it to grow your earnings right away.

Before we talk about how to customize this plugin to boost its performance and assist you with your affiliate marketing goal, let us take a look at some of its benefits and features.

AAWP Amazon Affiliate Plugin FeaturesPin

Advantages of Using AAWP WordPress Plugin

As a whole, AAWP is doing exceptionally well in the WordPress affiliate plugin market. In case you’re confused about why you should choose AAWP over another alternative, here are some advantages you should consider.

1. Easy and Efficient

Designed for both new and experienced affiliates, the AAWP offers a wide range of benefits. The result is less code required to utilize the features. All you have to do is enter ASINs to begin.

AAWP does the hard work for you by automatically inserting affiliate links and product descriptions. Shortcodes are simple to understand, and you simply need to enter specific details and customize the templates if you wish.

2. Automated Data Retrieval

One of the most beneficial aspects of AAWP is its automated product information updates. It not only retrieves data from Amazon directly, but it also lets you choose how often you want your product pages to be updated.

Consequently, once you have created a post with products, you do not need to update that page with prices regularly. It is also possible to display the most recent update date.

3. Focus on Conversions

There are conversion-optimized features in almost every aspect of AAWP. The designs are not only attractive and engaging but also make it easy for readers to navigate through your posts due to the customization options. 

As a result, readers are more likely to click on your URLs. And if your sites are combined with AMP, your viewers will have faster access to them.

4. It is Secure

Security awareness is one of the most essential traits of a successful online entrepreneur. It would be best if you did everything in your power to ensure the safety of your customers online.

Helping you out in that case: AAWP supports HTTPS/SSL, a world-acclaimed secured connection.

You can rest assured that all information stored on your website is adequately protected against cybercriminals.

Amazon Affiliate WordPress Plugin - The #1 plugin for successful Affiliate MarketingPin

Features of AAWP WordPress Plugin That You Can’t Resist For

AAWP provides templates for almost every feature. To make any further modifications, you can use the integrated PHP templating to make individual changes as required. Let’s have an overview of those fantastic features:

1. Comparison Tables

As the ultimate goal of affiliate websites is SALES, the product comparison table by AAWP helps you achieve it in no time.

This exclusive WordPress plugin enables you to create a product comparison table for various Amazon products, allowing users to compare the features of different products and choose the best fit.

2. Geo-Targeting 

This means that it can target viewers in other countries, as it is compatible with many Amazon regions. Having just that one feature alone can skyrocket your earnings from the Amazon affiliate program significantly.

Many Amazon users are not aware that they are losing out on earnings if they are not using the Geo-targeting feature. Although Amazon recently introduced a new link feature that deals with it, it only works with a few select Amazon Geo stores.

You will be able to earn from all other Amazon Geo stores through the AAWP Geo-targeting feature. 


3. Mobile Pages Optimized for Google

With over 100 million active users, Amazon’s mobile app is the most popular shopping application in the USA alone. The numbers would be exponentially higher if the international market were included.

It should come as no surprise that if you want to take full advantage of Amazon’s shopping trends, you need to make sure your blog and content are responsive to all smart devices.

The new AAWP layers are well suited to Google’s AMPs. This will reduce the amount of CSS and JS on your page. Basically, it will speed up your mobile pages’ loading without sacrificing their charm.

4. Product Boxes

A site that lacks a few product boxes will fail to attract any viewers. In fact, it is undoubtedly better to use a product box instead of a text and image widget.

With AAWP, you can get banner ads for products that are designed to increase conversion rates. They are clickable and customizable, so your customers can go straight to the product pages.

Product BoxPin

5. Bestseller Lists

It is no secret that affiliates and viewers alike enjoy reading listicles. A feature like this simply displays the most popular products in a particular niche or category. It allows you to include a lot of information in one post. 

All you have to do is enter the product keyword, and AAWP will display a list of products matching the keyword.

6. Widgets

Adding product boxes to your WordPress sidebar is a pretty cool idea. With AAWP Widgets, you can add their core features to your sidebar. In addition, if your theme allows you to include them in the header, you can go for that as well.

7. Data Fields

If you compare Data Fields with text fields and product displays, you might not think they’re a necessary feature. In contrast, it allows you to highlight specific product details without covering the product description. For example, you can add a “Shop Now” button with an Amazon symbol that will lead to a simple yet direct CTA.

Data FieldsPin

Getting Started with AAWP Plugin

AAWP offers a flexible environment so that you can create an attractive comparison table effortlessly. But the problem is that it doesn’t have a Free Version. You must purchase any AAWP plan and use it on your WordPress website.

I assume that you have already purchased the AAWP plan and downloaded the plugin zip file from the account area. Now it is time to install and activate the AAWP plugin on your affiliate website and set it up perfectly.

Let’s set up the Amazon Affiliate program plugin for your website if you want to earn more from the Amazon affiliate program.

Install the AAWP WordPress Plugin

You can easily install this fantastic plugin using this step-by-step guide.

  • Please log in to your blog or website.
  • Navigate to your dashboard.
  • Click on “Plugins.”
  • Choose “Add New” from the options given.
  • Click on the link provided for uploading.
  • Download the file and upload it.
  • After clicking the activation link, the plugin will be activated.

In order to use the AWP WordPress Plugin, you must set it up (do the necessary settings) once you have downloaded it. That’s the most effective way to get the most out of the plugin.

Setting It Up

Newbies affiliate marketers need to be aware of one thing. You need an official Amazon Application Programming Interface or API before you can use AAWP. The plugin can’t retrieve any data or connect to the Amazon server without an API.

How to get an API from Amazon?

To do so, either go to the Amazon associate dashboard by clicking on Tools > product advertising API or use this direct link. See tutorial here

You just need to get your Amazon affiliate account verified and generate at least three sales. This will qualify you for one.

Create Amazon PA APIPin

You will see both your access key and secret key when you click on a request for PA API access.

Note: The secret key will no longer be visible once you close this page. You can store the API Credentials in your notebook or click on “Download credentials” to save them locally as .csv files.

After completing these two steps, your API will become operational within 48 hours. Nevertheless, you still need to generate sales if you wish to keep your Product Advertising API. As well as a daily usage limit, it also comes with a 30-day performance and revenue limit.

AAWP strongly recommends testing your API keys before investing in the plugin.

About Comparison Table

If you write any product Amazon reviews then you can use the Comparison tables for comparing existing ones with another one. Using comparison tables on your website is quite handy and a perfect method to compare several products in one place.

Inserting the right comparison tables for multiple products helps your visitor make the right decision while buying those products that you’re reviewing on your site.

Although you can select any number of products to display in the table for comparison, it would be best if you choose up to 5 products only. Because too many products with a large amount of information would be confusing for your audience.

I mean to say, that your visitor can’t make the right decision and may leave your site without making any purchases. In that case, if you are using a comparison table then your goal should always be to make buying decisions for the visitor not to confuse them.

Keep the number of products low with short and crisp information so that your audience is forced to buy those products from your affiliate link without any hesitation.

The Functionality of Amazon Comparison Tables

You probably heard of AAWP because of its Comparison Tables feature. By its very nature, the tool is extremely helpful in encouraging customers to click your affiliate links. 

If you are writing a review or recommending a product, a comparison table is one of the best and most valuable tools for helping customers decide which product to purchase.

Using AAWP is excellent because you can do all of this right from your blog without having any special coding skills.

AAWP Comparison Tables viewPin

In terms of product information (Details) and custom output, AAWP offers a wide range of options to include in these tables.

There is the option of inserting reviews, adding buttons, and adding prices. These are dynamic links that display real-time data taken from Amazon API keys. You can also customize it further. Changing the style will also make your content look more integrated.

How to Create Amazon Comparison Tables with AAWP

Creating Amazon Comparison Tables with AAWP is easier than you might think. Now, we’re going to explain to you how to create and embed a comparison table on your WordPress blog using AAWP Table Builder. Let’s get through these 3 simple steps,

Step 1: Go to the Table Builder

On the left navigation bar of WordPress, select the menu item “AAWP” and then the sub-item “Tables”:

Add TablePin

Step 2: Click on Add New Table

On the comparison table page, select “Add New” at the top to create a new table:

Add New TablePin

When you click on the table dialog box, you can create your comparison table:

Table SettingsPin

Task A: Assign a Title

As shown in the above image, it is necessary to assign a title under section A. Initially, this name will only be used for internal purposes, but it can later be displayed on the comparison table page. 

However, we recommend that you use the title of the comparison product as well.

Task B: Add Rows

You can add a new table row by clicking the “Add new row” button located in the lower-left corner:

Add New RowPin

As an example, here are the completed rows from the comparison table:

Product Details and FunctionsPin

In the screenshot above, you can clearly see how some icons are used. These icons will allow you to enter various settings, which we will explain briefly:

  1. With this icon, you can drag and drop the row to a new location.
  2. By clicking the green button, the row will be disabled.
  3. These are the labels for rows that will be displayed on the left side of the table. You can enter a text if you want.
  4. Here you’ve to select a content type. It is assigned to each row which determines how it will be displayed on the front end.
  5. A row is highlighted in color with the brush.
  6. The row will be linked to your affiliate ID and displayed as a link.
  7. By using this icon, you can delete any row you no longer need.

Task C: Add Products

Depending on how you configure your rows, you can either add your products through a product search or ASINs (Amazon Standard Identification Number) – A 10-digit alphanumeric number to identify the products on Amazon.

Product Adding MethodPin

Add Products using Product Search

  • To search for products, first, enter the product name in the search box and click “Search products.”
  • A list is then displayed of the results. 
  • You can accept one or more products by selecting them with your mouse and clicking the “Confirm selection” button:
Search Product with KeywordPin

Step 3: Embed Table in Blog

After creating your table, you can embed it into your blog using the generated shortcode. It can be found on the comparison table page and in the top right corner of the table design view:

AAWP ShortcodePin

Simply copy the AAWP comparison table shortcode from your clipboard by highlighting it with your mouse. After that, you have to publish the comparison table and paste the shortcode to the desired location on your blog.

And you’re all done.

Let’s have a look at the AAWP plugin’s pricing now that we are familiar with its comparison table. As AAWP is not a free plugin, the plugin’s pricing can be a deciding factor.

AAWP Plugin Pricing Overview

One of the most crucial buying factors that everyone considers because if product pricing is not justified then no one buys those products.

But don’t worry! AAWP Plugin comes with quite an affordable pricing structure that fits your budget easily. You will get almost all the features and functionality in the AAWP plugin that you need to create Amazon Comparison Tables effortlessly.

I will walk through the AAWP plan and pricing as well as the features you get in each plan. This makes your doubts clear and helps you to purchase the right plan.

AAWP offers 4 types of plans with different price tags that you can buy as per your requirements and budgets. Remember, you will get the same feature and functionality in all AAWP plans, the only difference you will find is the number of site licenses.

Here is the AAWP plugin plan, pricing, and feature comparison table that you will see

AAWP Amazon Affiliate Plugin PricingPin
Core FeatureYesYesYesYes
Multisite SupportNoYesYesYes
Product Update1 Year1 Year1 Year1 Year
Product Support1 Year1 Year1 Year1 Year
Site License131025

Note – AAWP offers the industry standard 30-day money-back guarantee which means if you are not satisfied with their product and services, you can ask for a full refund within 30 days.

AAWP Help and Support

This tool stands out because the team has gone above and beyond to provide detailed tutorials and documentation. You can find extensive guides on how to set up the software and other resources to help you make the most of AAWP Plugin features.

Additionally, you can reach Customer Support through a live chat, a contact form, or by email. Furthermore, they have created a helpful forum where users can receive advice on problems they have encountered while using the product.

Frequently Asked Questions about AAWP

1. Is the Plugin Compatible with as Well?

If you have a Business plan, AAWP can be installed on your own hosted WordPress installation or on The Business plan allows the installation of third-party plugins (such as AAWP).

2. What is the Purpose of a Comparison Matrix?

A competitive matrix is a visual tool that enables you and your colleagues to better understand your company’s positioning within the market, that is, how your company compares with the competition from a particular point of view.

3. Is There a Free Trial for AAWP?

As far as I am aware, the company does not offer a free trial. But to ensure that everyone has the chance to test it out, they’re offering a money-back guarantee of 30 days. This means that you can test the plugin on your website and evaluate its performance before committing.

4. Is it Possible to Use the AAWP Plugin on Multiple Sites?

The plugin is compatible with a multisite environment. To use the plugin on a multisite, you will need a license. You can set the plugin on all of your sites separately.

5. Does AAWP Allow Upgrading an Existing License?

Yes! Anytime you wish, you may upgrade your license via your account page. You can pay the balance amount via PayPal or credit card. 

Final Thoughts

AAWP is, without a doubt, one of the best WordPress affiliate marketing tools for Amazon affiliates. There are tons of options for customization, and it is relatively easy to set up.

However, some users, particularly beginners, might find the plugin a little challenging to use within the WordPress universe. Don’t worry; after some time, you will be getting used to the navigation process and, ultimately, get the most out of AAWP.

AAWP has been working exclusively on our niche websites that promote Amazon products. Having it installed on the site for a long time, it has been performing flawlessly, generating revenue from the Associate’s program.

The plugin is undoubtedly one of the best plugins available in the market due to the automated updates. You can reap its benefits at a reasonable cost because it is efficient and does everything it promises.

I am pretty sure now that you have a clear idea of what is AAWP and how helpful it is for creating converting pages in no time.

Furthermore, if you have any queries or suggestions, feel free to drop them below. I would be pleased to assist you.

Happy Blogging 🙂

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