Do you have a blog or are you planning to start a blog? Then it is your great decision because nowadays blogging is becoming more popular.
People are adopting it as a business and consistently making a huge amount of money. But remember starting a blog or any kind of online startup takes less effort compared to taking it at the next level.
You have to follow the many essential tasks to succeed in blogging. Like you have to do keywords and topic research, SEO of the blog and blog post, promoting of your content and much more. You have to make a best SEO Strategy in 2022 to get a higher ranking in any search engine.
Among all of the task’s SEO (Search Engine Optimization) is a very crucial part. If you are not a master in SEO/ less or no knowledge of SEO then your blogging journey is going to be very difficult.
Without SEO you can’t rank your posts, so you are not going to get any traffic (readers for your blog) on your blog. As a new blogger it is a huge challenge for you and you have to accept it in any condition.
You required proper guidance and knowledge that made your work easy and worthwhile. Yes, it is Right? Without guidance and proper knowledge, you can’t get success.
But don’t worry
This expert roundup post brings you Best SEO Strategy in 2022 to increase your blog performance.
- Best SEO Strategy in 2022 – 15+ Expert Advice
- 1. Anil Agarwal
- 2. Rayan Biddulph
- 3. Vishwajeet Kumar
- 4. Nikola Roza
- 5. Erika R. Mohssen-Beyk
- 6. Santosh Gairola
- 7. Sumit Sao
- 8. Venkat Randa
- 9. Mangesh Kumar Bhardwaj
- 10. Sue-Ann Bubacz
- 11. Chayan Chakrabarti
- 12. Lisa Sicard
- 13. Amit Garg
- 14. Navin Rao
- 15. Santanu Debnath
- 16. Nirmala Santha Kumar
- 17. Swadhin Agarwal
- 18. Ravi Dixit
- Final Thoughts
Best SEO Strategy in 2022 – 15+ Expert Advice
So Dear Blogger,
I have organized a roundup post on Best SEO strategy in 2022 and invited some pro bloggers to share their thoughts, proven tips and best strategy to grow a new blog faster. Here you will find the proven and actionable tips that they are also employing on their blog.
Let me clear one thing that this roundup post is only for your guidance and knowledge purpose that means you have to work seriously and hard to find something worth from blogging and increase your performance.
Anyway, without wasting any time let’s discover what Pro bloggers think on this topic: Best SEO strategy in 2022.
1. Anil Agarwal
The best SEO strategy in 2022 to grow new blogs faster is this: “target question-based keywords”.
Question-based keywords contain long-tail keyword terms like “how much storage does Google servers have”. Then, you can create some useful content targeting such keywords.
Search engines like Google often give top priority to question keywords and they also often occupy the featured snippets.
Whenever you search for a question keyword term, you’ll most likely get a featured snippet answering that question.
So even if you’re running a new website, by targeting question keywords, you can easily optimize your content and get #1 rankings on Google.
Just make sure to learn how to properly optimize your content for Google featured snippets. Don’t use the same keyword again and again. Instead of keyword stuffing, try to optimize your content naturally with several RELEVANT keyword terms.
That’s how you can start increasing your search rankings if you have a new site.
2. Rayan Biddulph
The top and Best SEO strategy in 2022 going forward is to create in-depth, resource-style content that Google loves.
Going in-depth creates the type of content driving organic traffic to your blog. Search engines seem to love that signal; seeing people organically sharing your blog posts by referral marketing – aka word of mouth – appeals to Google and the other top search engines.
Go in-depth. Go deep. Be generous. Blog abundantly. Whatever you know, flesh it out in a longer form blog post. 2000 words and up seems to do the trick.
It is not so much about length but more about sharing what you know and adding a high number of details; organically, you will write a long post when you set up an outline for 10 headers, or sections.
Take your time. Publish thorough content. SEO is more about being generous and sharing what you know in great detail than anything else. Be that blogger to drive traffic from Google and other search engines.
3. Vishwajeet Kumar
Vishwajeet Kumar is a Pro Blogger and Digital Marketer and founder of BloggingPond.com. He loves to write on topics related to Blogging, WordPress, SEO and Digital Marketing. He also helps people to start a blog and make money from it.
SEO is a volatile segment as Google is always making changes to its search algorithm. I think that the basic things are always there. You need to work on your basic SEO, which is very important. For me the Best SEO Strategy in 2022 are as follow which is going to play a great role.
- Keyword Research
- Quality and Content
- Voice Search
- Artificial Intelligence
- Video Marketing
- Featured Snippets
- Focus on Your Readers and Search Intent
Google always prefers quality content when it comes to rankings. But does “quality” alone work? There comes the EAT principle that means expertise, authoritativeness, and trustworthiness.
That’s the reason you should make efforts to build your brand’s reputation. Give it a top priority in your 2022 as a Best SEO strategy in 2022. Brand awareness definitely helps you to increase brand search queries. Brand queries are a hidden ranking factor that will help you to rank higher and establish yourself as a trusted brand on Google.
Link building plays an important role in ranking. But any backlinks can’t work. You need to create high-quality and relevant backlinks. And that’s where influencers can help.
With an influencer or influencers by your side, you increase the chances of getting natural high-quality backlinks for your website.
These are some SEO trends that you need to know about as we moved towards 2022. Keep these trends in mind and continue driving relevant traffic to your website and always explore new ideas to bring traffic to your blog.
4. Nikola Roza
Nikola Roza is a Blogger, Affiliate Marketer and started his online journey as freelance SEO writing. Presently working on Nikolaroza.com as a full-time affiliate marketer and sharing a lot of knowledge that helps new bloggers to establish a stable money-making blog.
The best SEO strategy in 2022 and going forward is doing everything and mastering holistic SEO.
What is holistic SEO?
It’s when your approach to SEO is not one-sided. So, you’re not just about keyword research, backlinks or content marketing.
Instead, you do everything and you do it all good.
Let’s start from the ground up.
Here are the steps.
First, you need to do a thorough technical SEO audit.
Fix things like:
- Broken Links
- Internal Redirects
- Keyword Cannibalization
- Slow Site Speed
These small changes when accrued will produce good, easy wins for you.
Basically, you’re making Google’s job easier and they’ll reward you for it with higher rankings.
Note: – don’t underestimate the power of keyword cannibalization. I had a problem where both my Link Whisper review and my Link Whisper coupon code article were competing for the same queries.
I deoptimized my review for coupon related phrases and my coupon article, the one that was supposed to be ranking, shot up through the roof and is now close to ranking on the first page of Google.
Next, proceed to do a thorough EAT optimization of your site.
This means having an author page on your site that talks about your authors and why they’re qualified to write on topics within your niche,
Also, within every post have author boxes that link to said author page.
Next, publish your phone number, address and location in your site’s footer, and within the structured Schema data (use Rank Math).
Basically, your goal is to show Google you’re a real brand that can be trusted with organic traffic.
Note: – Right after I added legitimacy signals to my footer my Unbounce coupon code page jumped 15 SERP positions, and is now on position #7.
Coincidence? Maybe, but maybe not.
Next, it’s content and keyword research.
I won’t talk about this too much because so much already has been said on the topic of keyword research
The only thing I’ll say is that it’s better to target and rank for long tail, low competition queries, than to target harder keywords you’ll never rank for.
Start small, and work your way up.
However, SEO is full of surprises and sometimes, you can gamble and win.
For example, my Namecheap Black Friday page ranks on the first page of Google for the term “Namecheap Black Friday”.
But also, for related terms like:
- Namecheap Black Friday deals;
- Namecheap Black Friday sale;
- Namecheap Black Friday offers;
And here’s the kicker.
That page is only a week old.
I got inspired and wrote and optimized it for that tough keyword even though conventional keyword research wisdom told me I shouldn’t even bother targeting it.
Sometimes, taking risks pays off a lot of time.
Finally, there are links and link acquisition.
Link building is a perennial problem for most marketers, even though it really shouldn’t be.
Yes, it’s hard, but the opportunity to build links is endless. There’s endless opportunity out there and some of the easiest links you can build are
- Social Profile Links
- QnA Site Links
- Interview Links
- Link Roundups
- Guest Post
Link building is not hard once you master it.
And if fact, if you do it long enough it becomes pleasurable because by building links (which is very hard) you’re doing things other webmasters (your competitors) won’t bother with.
Hence, over time you’ll overtake them in the SERPS, and for good!
Bottom line: – holistic SEO is the future.
Take that approach right now and don’t wait for the future to catch you off guard.
5. Erika R. Mohssen-Beyk
Hi Archana, thank you for inviting me to your roundup.
Usually, I only do SEO with Yoast or Rank Math on my blogs and was never much concerned about ranking anywhere.
Therefore, I did not experience hardness; I am a free spirit and do not want to be dependent on search engines. Instead, I write for people.
But I know that most bloggers want to rank to get traffic. It means: SEO stands for “search engine optimization.”
It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results. (moz.com.)
In our time, many changes happen, and it seems a bit more complicated to rank. In my opinion, it would be maybe better to get more independent from search engines.
Even though I see already there is advice on how to quit google, and there is more. All seems uncertain and unpredictable about what will happen.
Since I am blogging, I noticed that there were always bloggers who stayed and had success despite many changes.
What did they do?
They created valuable, helpful content, made connections with other genuine bloggers, and built their email lists. Also, they kept blog commenting. Most of us know Donna Merill and Harleena Singh, the comment Queen.
I did write about blog commenting: Swadhin Agrawal about blog commenting: They also help in search engine rankings. Many bloggers tried experimenting with the removal of blog comments only to bring ’em back.
Even some had closed comments but recently opened again, Ryan Biddulph, for example.
Ryan about commenting: The biggest advantage is that you drive traffic and increase your email list size by sharing your opinion for free.
In my opinion, everybody has to find his tribe better anyways and build his email list, which will make him more independent from search engines but keeps traffic coming in.
To the success of all my fellow bloggers.
6. Santosh Gairola
SEO is a continuously evolving process. Every year search engines like Google and bing are rolling new algorithm updates.
Therefore, depending on a particular search engine ranking factor can harm in the long term. But there are few things that every blogger can do to protect their online ranking assets (blog articles).
1: Winning the trust of Google.
Any blogger can win Google’s trust by writing quality articles If your article will be informative and helpful. You will gradually see a rise in your blog traffic.
It will be a sign that you are doing well in search engines. Winning Google trust can be achieved through publishing unique and helpful blogs at regular intervals. Never copy others’ content and keep updating the older blog post.
Keeping your blog fresh will help Moz to increase your domain authority which will help you to further win Google’s trust. Therefore, focus on On-page SEO.
2: Personal Branding
The thing which can help you survive in a difficult time is Personal Branding. Yes, On-page SEO should be your primary priority in blogging.
The second factor which can save you in blogging is Personal branding. Today, off-page SEO is converted into personal branding. Concentrate on creating your blog as a brand.
Write for other blogs and push them. It will help you to get great exposure, treat your blog as your business.
You are writing an article therefore you are a publisher. Treat your blog as a corporate company that you are running.
Keep your audience first and money second. Once your audience starts trusting you and your blog, it will start growing as your official brand.
– Santosh Gairola from Blogging Cosmos!!
7. Sumit Sao
If you really want to improve your ranking in 2022 and beyond then I’ll recommend you to improve the website speed and user experience.
Because we all know that website speed is a very important ranking factor.
A few days back, I did an experiment. I optimized the speed of my website and noticed that ranking my articles improved a lot without even updating the articles.
Check the below screenshot.
So, if you really want to get a better ranking in 2022 then don’t ignore the website speed.
Apart from this, here are some Best SEO strategies in 2022 for you:
- Avoid keyword stuffing
- Add internal links and give backlinks to authority sites.
- Publish better articles than already ranking articles.
- Add alt tag in images.
- Improve User experience
- Use a tool like Frase or Surfer SEO to make your article relevant for your target keyword.
I hope that these tips will help you.
8. Venkat Randa
Vankat Randa is full time blogger who runs multiple blogs and helps new bloggers to get success in the blogging journey. He is a founder of VenkatRanda.com and shares many tips related to blogging and SEO.
Internal Linking and Guest Blogging are going to be top elements for the best SEO strategy in 2022.
You have to do proper internal linking.
You have to go to Google search console and have to sort the articles from high ranking to low ranking or low ranking to high ranking.
Then you have to make the internal links from high ranked articles to low ranked articles. This will pass the SEO score from high ranked articles to low ranked articles.
In this way you can level up your rankings.
The next SEO strategy is guest blogging.
You have to find the relevant blogs in your niche and you have to mail them about guest blogging.
you have to turn them to your social media or Facebook group for further collaborations.
You have to submit one article on their blog and get the one backlink.
It will help you to boost your rankings and it will help you to increase your network connections.
Now you scale up your SEO rankings and you have some community which will help you to engage with your future content.
Follow these two strategies to level up your SEO game in 2022.
Thank you, Archana, for inviting me to this roundup post on your awesome blog.
9. Mangesh Kumar Bhardwaj
Mangesh Kumar Bhardwaj is a Full-Time blogger and affiliate marketer. He is a founder of BloggingQnA.com and runs a YouTube channel. He shares a lot of useful content related to Blogging, SEO and Affiliate.
SEO is a very broad term. There is more than 200+ ranking factors. We can’t exactly judge what are the best strategies that work for the best ranking in SERPs.
Because google doesn’t clearly reveal the ranking factors and algorithms changes. But there are some proven and tested frameworks that you can follow to get good ranking. These factors are evergreen and always work for everyone if you perform them correctly.
1: Quality Content
I always say don’t compromise with content quality in any case. Content is the main pillar of the whole SEO strategy. If your content is not good then no other ranking factors can help you. Be it backlinks, social signals, ctr, and other ranking factors.
So, the first and most important thing you should always follow is to provide in-depth quality content for each and every topic you share with your audience.
2: Analysis of Top-Ranking Sites
This is my favorite part, whenever you are writing on any topic. Always analyze top 10 ranking sites. This will give you a brief idea of what people are looking for, and what type of content people like for those particular keywords. What I am saying is understand the keyword intent and most of the work is done.
If the content is the king, then backlinks, are the Queen. Backlinks are the most important ranking factor and in future also it will be the most important ranking factor. After producing quality content, you have to create quality backlinks to get a boost in the ranking.
Quality backlinks will instruct google about your blog topic authority and quality.
4: Social Signals
This is the thing that most bloggers ignore. They think it will not help in ranking. But trust me if your content quality is best and competition is low on that keyword then you can rank with just social signals. Telling this from my experiments.
So always provide social signals (fb shares, twitter tweets, Pinterest pins, LinkedIn share, Mix Share) as much you can provide. This will boost your ranking. I always follow this thing when I publish an article.
Not only in boosting ranking in SERPs, If you are on top position on google. Then continuous social signals will help you in maintaining that top position.
10. Sue-Ann Bubacz
If you operate in the digital space, whether via your website/blog or other digital properties, SEO remains significant in 2022. But how you approach SEO as a website owner or content creator may vary depending on your needs and goals.
As an example, an affiliate marketer has to concentrate on the numbers. Because your goal is to sell, you require a continuous stream of traffic to your site. So, for you, SEO helps you target bigger traffic and interested traffic searching for what you offer.
For smaller businesses or for service companies, SEO and how to best work with it varies. The investment return may be scarcer for the limited available space impacted by ad placements, powerhouse competitors, and ever-changing algorithms.
Not only are you shooting for a moving target in trying to target page one, but in some cases (like heavily saturated industries or against mammoth competitors), you simply can’t ever hope to win in SERPs. That doesn’t mean you can’t be successful with SEO, just that you’ll need to approach it differently.
I write for people first, always have, and likely always will, too. However, as a professional online creator, understanding and using SEO is essential for your site, digital assets, and the work you produce for others.
The choice as a digital business or creator for prioritizing SEO is ultimately yours, and no one size fits all in my experience.
First, if you create and produce the most valuable and useful content on a topic, you’re on the right track for pleasing people. In the end, reaching your business goals is what matters most. If people like you, so will Google.
11. Chayan Chakrabarti
Chayan Chakrabarti is a Part Time Blogger and Affiliate Marketer. He is a Founder of multiple blogs including SimpleFactsOnline.com where he shares content related to Blogging, SEO, Affiliate Marketing that helps beginners to get Success in blogging journey.
Thanks for giving me the opportunity to share my experience with your audience. SEO is not rocket science, but it’s not straightforward as well.
So, in 2022, if you are starting a brand-new blog and want to get organic traffic, then you have to follow a few basic things like content, backlinks and social media shares.
At the same time, you have to invest in your blog. At least get a decent hosting and theme. So that your site will load faster and you don’t have to worry about the site layout and user friendliness.
So, it leaves us with the three things that I want to reiterate again., Do you know that there are millions and billions of websites on the internet? Why would someone invest their time to read your posts?
This may demotivate you, but I only speak about reality. So, whenever you are writing your next blog post, make sure that you are putting all the relevant information that does not guarantee your ranking.
However, your article will be more informative and eventually you will get tons of comments and shares and links on that article.
In order to write detailed content, you will have to learn what keyword research is. You also need to know the searcher’s intent as well. A search can only happen when a user is doing the following things:
- Informational Intent– When a user is searching for something to get information.
- Navigational Intent– Works Only If a user wants to visit a certain website and the SERPs will navigate the user in that particular site.
- Transactional Intent– When a user wants to buy something online and looking for the best buying options
- Commercial Investigation– When someone is searching for something to buy in the near future.
To cater to all the audiences, you have to make sure that your content has a ton of information and to provide information you just have to find a keyword.
Once you find it, then create an outline by analyzing the top 10 contents. I use frase to create the outline. It saves a lot of time and creates high quality outlines in minutes.
Once you get the outline, then promote your contents via social signals and create relevant backlinks. Make sure your website has proper categories. And eventually your SEO will improve.
SEO is like life, there will be ups and downs and it demands continuous improvements. So, make sure to hang in there.
12. Lisa Sicard
Lisa Sicard is the founder of InspiretoThrive.com. She offers several types of services like Social Media Management, Content Marketing and Twitter Managements and also share tips to grow your online business.
The best tactics for SEO today are being sure your posts are up to date. What does that mean? You update the old content and republish on your blog.
I love having dates to show when posts are published and updated. Readers do not want to read old content, especially if it is dated material. Google loves fresh and updated content!
Another thing many bloggers miss is interlinking their own posts and pages within their website. This is really important for SEO today. You do not want to have any orphan content. Content that is, not linked at all. It is left hanging by itself on your website.
Of course, it is great to link out to quality websites as well with your blog posts. Many will be notified when you do, and you can always tag them on social media to let them know they have been tagged.
Now, do not forget to label your blogs and website images. Use the alternative text area of the image to do so. Make sure it is SEO rich too!
Do your keyword research before you write your next piece. Use free tools like the Ubersuggest tool or Google trends. These will help you find the best keywords to rank for.
I love the YOAST SEO plugin – the premium version as it guides you to do the above for your site’s SEO. Yoast offers discounts from time to time on their plugin and it is well worth every penny.
Keep your blog updated regularly. Do not go months without any new post or updates.
I hope this helps you in 2022 with your blog’s SEO.
13. Amit Garg
Amit Garg is a Full Time Blogger and Affiliate Marketer. He started BloggingBeats.com after many failures. He shares comprehensive guide related to Blogging, Affiliate Marketing and How to grow your online business.
This is a fact that modern search engines and their algorithms have changed completely, thus the SEO techniques that used to work a few years ago may not work today.
That being said, creating truly valuable content is the ultimate SEO strategy that will work in 2022 and beyond.
Focusing on searchers’ intent is extremely important and then come up with a piece of content that actually provides genuine answers they are looking for rather than your own benefits from it.
Core Web Vitals & Page Experience Optimization will be another important ranking factor in 2022. It includes page speed, mobile-friendliness, rendering, image optimization, and security protocols you should focus on.
This will help you to future-proof your website’s performance, UX, conversions, and rankings ahead of the upcoming algorithm update.
Furthermore, Mobile SEO will continue to be the main aspect as this is where the majority of searches are being done.
In addition to the Mobile SEO, longer-form content (2000 words or maybe even 2,500-3,000) will help you outrank your competitors.
Next, designing your post with relevant screenshots, graphs, featured images, and visualizations can help you take your content marketing to the next level.
Apart from all these strategies, one should focus on the SEO basics such as targeting long-tail keywords to rank for, analyzing Google’s first page, creating 10x content, On-page optimization, proper interlinking, building backlinks, and keep improving your content as required.
Lastly, keep yourself up to date with the latest SEO trends and Google Updates so that you never miss any opportunity that may help your business to grow.
14. Navin Rao
Navin Rao is a Part Time Blogger and Affiliate Marketer. He runs multiple blogs including QuestionCage.com. He shares detailed guides about WordPress, Blogging, SEO and tips to grow your business faster.
Due to so much content on the web, everyone is keen to implement a new SEO strategy for their own blog. In fact, that is quite a good and competitive nature, and perfectly suitable in this competitive field.
I won’t mention the common one “create valuable content” as everyone is creating it. It is important to stand out.
Well, keep the SEO simple!
1: Elect Best Keywords
Primary rule of SEO is keyword research. There are several ways to perform proper Keyword research. It doesn’t matter how you do it, but you need to choose the easiest one to rank.
The easiest one is spying on your competitor website; you can get the best keywords and as they are your competitors with the same level and rank too. So, it’s proven that your website can rank as well.
2: Never forget On-Page SEO
Without strong On Page SEO, no webpage can be considered about ranking, this is the best SEO strategy if you see it in the long run. On Page SEO it was there and it will always be there.
Make sure to optimize the title tags, Image SEO, Meta description and sprinkle the synonyms of your main keyword around the post naturally.
3: User Experience Matters a lot
Use good and optimized resources to keep your website user experience to its best. Let people consume your content by making your web page load faster and proper navigation throughout your website.
4: Be Social Media Friendly
There are too many platforms, choose those which would work for you. Try creating your audience there. Be active and help, people will follow you.
5: Create Quality Backlinks only
In the initial days, every blogger wants to create a lot of backlinks after knowing the importance of it in SEO. Well, don’t rush to create links which would do only good for your site.
Creating links anywhere would not make any sense. Be selective and create links around your blog niche only.
The best way to do it is Guest Blogging, through that you can select the specific site and offer great pieces of valuable content, and they would happily offer a quality backlink to your site. Don’t ask, earn it.
Apart from all these, choose sites like Quora and Medium to repurpose your content and drive traffic. It’s very effective.
Simple SEO strategy is always fruitful going forward.
15. Santanu Debnath
Santanu Debnath is Part Time 11+ Experienced Blogger and Affiliate Marketer. He manages several blogs including BloggingJoy.com. He shares a lot of useful content related to Blogging, SEO, and Tips & Tricks to grow your blog and make money online.
Thank you for inviting me to your amazing blog. Well, SEO is always unpredictable and it changes every year as per user behavior.
In 2022, I believe as a beginner we should focus on all basic & core SEO strategies first like Title, Meta, On-page optimization, header tags etc. Besides that, a few things I have observed which can give amazing results are like targeting buyer intent search terms specially for affiliate articles.
Targeting trending topics or fresh topics as people read a lot of news these days. E.g., if a new car is going to launch and if you write articles covering various topics of that car you can easily fetch a good amount of traffic.
Competition has increased rapidly and as a beginner one can’t beat top websites and get top ranking by doing SEO. So, you have to change a few strategies and then follow the evergreen SEO strategies that will definitely work in 2022.
16. Nirmala Santha Kumar
Nirmala Santha Kumar is a Full Time Blogger. She is Founder of WpGlossy.com. Where she shares a lot of useful content related to WordPress, Tips & Tricks that helps new blogger to setup a WordPress Blog without doing any mistakes?
I would say “User Experience” is the best SEO strategy to help the blog grow faster in 2022 and beyond. The more time your visitors stay on your site, the more it will be its growth. So, it is better to focus on the user experience through
1: Site Design – Your audience gets their first impression of your blog with the help of a good site design with smooth navigation, and they will become your loyal readers. Having consistent blog traffic is a good SEO tactic, and hence, I would highly insist you get the premium quality themes like Astra, GeneratePress, or DIVI,
2: High-Quality Content – When you provide detailed content with excellent readability, the readers will trust your potential and stay longer on your site for more information. It reduces the bounce rate, which in turn creates a positive opinion among the search engines.
3: Fast Loading Site – The website’s loading time is one of the Google ranking factors, and hence it is good to buy a reliable hosting server to make your site load faster. Avoid using unessential plugins that slow down your blog and also implement image optimization so that your visitors will get the ultra-fast loading site and don’t skip your blog at any cost, which is great for SEO.
17. Swadhin Agarwal
Swadhin Agarwal is Professional full-time Blogger, Entrepreneur and founder of DigitalGYD.com. He shares a lot of detailed useful guides and tutorials related to Blogging, SEO that helps new Blogger to grow their blog quickly.
The SEO Strategy for 2022 isn’t going to focus on one aspect of your website or SEO campaign. I think the SEO scenario this year is such that you need to be perfect in everything.
May that be your site’s UX, your content production quality, your link acquisition or your EAT, you need to ace everything to battle Google’s decreasing CTR that has gone down 41.4% since 2015.
Having said that, the most important thing I would recommend is to focus on growing your brand and your EAT (Expertise, Authority, Trust) factor. This is one aspect that is very rewarding yet least talked about.
As mentioned above, in this struggle for organic CTR, every attempt counts. Branding not only helps you create a name for yourself, it will also help your readers identify your brand in the SERPs and then interact with it.
Here’s what Jason Bernard has to say about the importance of branding for search in 2022:
And this isn’t only for bigger media houses, you as a blogger can also create a brand. Let’s see how:
1: Showcase Your Results
People love case studies. Before you could get someone’s email or even 2 minutes of time to consume your content, people would want to see what results you have achieved for yourself.
Nathan Gotch is a perfect example. He has this “results” option right on his menu bar that leads readers to a page of live testimonials and how he has helped over 3000 people double their organic traffic.
You don’t need to have a similar number; you can showcase your own results to gain this trust. In fact, my blogs about page talks about how blogging has had positive results for me. It instantly creates trust in the audience’s mind.
2: Be Everywhere
Your blog is the best place to get organic traffic but if you only focus on it, you are missing out.
Try to experiment with alternate forms of content creation like podcasting, YouTube (has vast opportunities!), or even try being active on forums like Quora.
Anil Agarwal is another example of someone who’s doing great at Quora marketing and has tons of website visitors and affiliate sales referred to via the platform.
3: Get Cited
Another great trick to instantly boost your authority and brand is to get cited at relevant publications.
Needless to say, one mention from a Forbes column can boost your credibility instantly.
Do not confuse these with guest posts. Guest posts are a great way to tap into a newer audience’s but citation adds to it.
Offsite mentions can help Google consider you as an expert in the subject matter. For example, I have been fortunate enough to be featured on some of the top industry publications like HubSpot, ConvertKit, Neil Patel and media houses like The New Indian Express. I have talked about the strategies I used to get these mentions on my guide on building backlinks.
These citations definitely add to my brand and help Google in correlating my website with the subject matter of sites featuring me.
Try to increase your chances of visibility in your niche circles. Network with content creators in your niche, create link worthy content, build a reputation through results and citations will start dropping in.
There are a lot of techniques to boost your branding and EAT for SEO, but these tips should be able to help you move the needle.
18. Ravi Dixit
Ravi Dixit is a Full Time Professional Blogger, Affiliate Marketer who runs multiple blogs including StayMeOnline.com. He consistently shares a lot of knowledgeable content related to Blogging, SEO and How to grow your blog or online business quickly.
First of all, Thanks Archana for inviting me to this round-up.
Google is continuously sharpening its algorithm to provide a better user experience, and Google deeply cares about that!
This is what we need to keep in mind, whether it’s 2022 or beyond… Google will always focus on providing better information to its searchers.
As Google is becoming smarter day by day, what you have to do is to provide a better user experience.
If you are asking about the Strategies to take into use to leverage the power of SEO in 2022, then here a few…
1: Scan Google’s First Page
Whatever you are going to write about, always scan the first page of Google about the same topic. By scanning, I don’t mean just checking which websites are ranking, rather deeply reading their content, the structure they used and everything that makes their content worth ranking in Google’s eyes.
Because if ABC blog is ranking for “how to make money online” then it means they are providing better user experience and got everything covered what one blog/website needs to be ranked on the first page of Google, replicate the same while writing your content on the same topic.
Apart from scanning their content, they also find websites they got backlinks from. If you are writing on the same topic then there are high chances for you to steal backlinks using the outreach or skyscraper technique of backlink building.
2: Optimize Your Content for Voice Search
People started taking Google Assistant, Alexa and other voice assistants in their daily life.
If you are not preparing for this chance from now on then you are going to lose quality traffic in the near future.
Instead of typing, searchers prefer saying “Hey, Google! What is a backlink?” because it allows them multitasking & saves time too.
Make sure when a voice search is made relevant to your niche, your content appears there.
3: Update Your Content Timely
Who likes to read outdated content, no one! Right?
So, make sure you update your content timely to keep it fresh and keep your spot fixed on Google’s first page.
Because if Google senses that visitors are coming back from your blog after spending a few seconds, it will push you down on its results page.
These are some SEO strategies that will surely benefit you in 2022, and again, SEO is a very huge topic and it is continually changing every day. What works today might not work next month. So, keep sharpening your knowledge about SEO.
After reading this roundup post (15+ Experts and Professional Blogger Thoughts and Experience) you can easily figure out that which SEO strategy is going to help you in 2022. Because SEO is a broad topic and long-term process that can’t be finished in one day or be stable for a long duration. You have to keep exploring new SEO trends and Best SEO strategy in 2022 to win the game.
Time to time Google also keep on changing their algorithm and ranking factor for better user experience. In such a situation you should not stick with some/particular SEO techniques at all. Keep learning new SEO skills and always update your content and blog to get better results in future.
That is all for now in Best SEO Strategy in 2022. If you find this roundup post helpful then do share it so that others can also get benefits from it. Also let me know your favorite SEO strategy that you are going implement on your blog from today onwards.
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