As we all know, SEO (On-Page SEO, Off Page and Technical SEO) plays a significant role in ranking your blog and your Blog Post in any search engine.
Creating a blog is not enough to get a better ranking in search engines. You need to optimize your blog and your blog post. For optimizing your blog post, you must have to implement some SEO Technique on your blog.
I hope you are well aware of SEO terms and its type. I have already published an article about Best On-Page SEO Techniques. You must read it.
Today I am going to share some necessary but important Technical SEO audits that you must check if you are worried about traffic as well as ranking.
Let’s move ahead quickly see what they are-
- What is Technical SEO?
- 10 Tips for Technical SEO Audit
- 1. Verify Ownership of Website and Add Property in Webmaster Tools
- 2. Blog/ Website Page Speed:
- 3. XML Sitemap Submission
- 4. Robots.txt file Submission
- 5. Using of Hreflang for Multilingual Blog or Website
- 6. Mobile-Responsiveness of Website
- 7. The setting of correct URL structure
- 8. Set Canonical for duplicate URLs
- 9. Page Redirects or Error Pages
- 10. Structured Data or Schema Markup Integration
- Final Word
What is Technical SEO?
Technical SEO is not so big that you can’t perform it. It is an advanced part of SEO techniques which is very helpful in improving your website crawl by search engines.
It also helps search engine bots to understand better your blog for quick indexing your content. The best part of Technical SEO, You don’t need a technical assistant to perform it.
You can do it by yourself with the help of any webmaster tool and some other SEO tools. You can analyze you by Technical SEO, and you can fix it also in a simple step.
Let’s Dive in-
10 Tips for Technical SEO Audit
In this article, I am going to explain 10 Technical SEO audit points which are very familiar but very essential. In any condition, you should never ignore it.
I have tried to make it as simple and easy to understand for you so that you can also perform it by yourself. Let’s move ahead and see it one by one-
1. Verify Ownership of Website and Add Property in Webmaster Tools
It would be best if you had this question in your mind that why it is required, then the answer is, it helps the search engine bots to crawl your blog and get indexed your content for search results.
There are many webmaster tools available, but Google Search Console Bing Webmaster tools are very Popular. Both webmaster tools are free of cost, but you need a google account to sign in for it.
Blog Ownership verification and adding of property in Bing Webmaster Tools same like google webmaster tools. If you have a google account, then you can sign for them.
After signing in, you will see a dashboard where you have to add your property (Site URL) and follow the instruction to complete it.
On the Google Search Console Dashboard Left top Corner you will see the Add Property Option and follow the Instruction to Complete this Step.
2. Blog/ Website Page Speed:
No one likes slow speedy websites, as well as Google, and also hate such types of websites. Do you like it? I am quite sure that the answer would be ‘NO’.
So you must have to check your blog speed on a specific interval and try to fix it as soon as possible.
You can take the help of various tools to check your blog and page speed score. Here you will find some data which are affecting your blog speed.
See my blog speed-
3. XML Sitemap Submission
It is the most crucial point of technical SEO. It would be best if you never forgot to submit it. The XML Sitemap can be generated by using tools in an XML format.
It is your blog content directory which is hidden URLs. It helps Google and other search engine’s bot to crawl your blog and index your blog content faster.
If you are using any SEO plugin (Yoast, Rankmath), then the sitemap will be automatically generated and submitted in the search console. But you have to connect your search console account in that plugin.
You can check your sitemap by typing your URL in the Search bar in Following Format –
See how it looks on the sitemap generated by Rankmath SEO Plugin.
Read more sitemaps.org.
Submit your sitemap manually in Google Search Console, log in into your search console Dashboard and See Image below-
4. Robots.txt file Submission
It is Another Essential Technical SEO step, submission of a robots.txt file for your blog. Firstly you can check your robots.txt file by typing https://blogname.com/robots.txt in any web browser if it is showing then no need to perform this step.
Example – robots.txt
If it is not showing, then you have to submit it. You can do it in the following method
1. Uploading File – Create text file like the above example and Upload it in (cPannel) root directory of your domain named as arobots.txt
2. By the Help of SEO Plugin – You can add it manually in Plugin General Setting.
Robots.txt of any website gives the order to the search engines bot that you crawl the page and ignore specific pages of a website for indexing.
So, in this case, search engines bots always obey the instruction given by robots.txt file to index your blog content. It is specially used to avoid unexpected web crawls by bots.
5. Using of Hreflang for Multilingual Blog or Website
If you have a blog which has multilingual pages for different regions, then you must have to tell any search engines bots, which URLs specified for the specific language. And which pages targeted for other areas.
For doing so, you have to use hreflang-code on your page or blog. Use this code within the tag to fix it. Don’t forget to change the URL with your page URL.
If you have a single page, then use it-
For multiple URL use this –
Note:- Even Though, and Google will automatically detect your blog page language, it is best practice to tell Google first about your blog language and specified page for specific regions.
6. Mobile-Responsiveness of Website
Nowadays, everyone is using smartphones to make their work easy. In such a situation, it is a crucial step to improve the Technical SEO of your blog.
Google is also monitoring website responsiveness very closely. If your blog is not mobile-friendly, then your blog search ranking may go down. Always Ensure, when you submit your blog in any search console for indexing, your blog layout should be Mobile-responsive.
If you see Google always checks your website regularly and informs you through email or at the search console about your website’s mobile responsiveness error.
Note:- You can check your website’s Mobile-Responsiveness for more details by clicking here.
Here is Mine
Why does the Mobile Responsiveness error come?
There could be many causes and error for mobile-friendliness, but here are the main causes and error you will see in mobile responsiveness test result-
- Clickable elements too close together
- Content wider than screen
- Viewport not set
- Text too small to read
- Viewport not set to “device-width”
- Uses incompatible plugins
7. The setting of correct URL structure
The setting of perfect URLs for four blog posts is a part of On-Page SEO, but it also improves your Technical SEO. Many new bloggers forgot to set it.
If you see it from an SEO point of view, it is very, very essential and plays a vital role in search ranking. For better results, you should use your main keyword in the Post URL.
It helps search engine bots to understand your blog post or blog content in a better way. It also helps the audience to know about your content.
Pro Tips:- When you set the URL structure always make sure that you should never use any special characters and underscores as well as ensure you have added your Focus Keywords in the URLs.
See the Example Below-
8. Set Canonical for duplicate URLs
Duplicate content or any same URLs may destroy your blog ranking. No one likes exact items, as well as Google or other search engines, also hate any duplicate URLs or Duplicate Content.
It would be best if you never copy-pasted text or URLs of any other website. If you are using some content from any other website, you must give credit to him.
If you are not creating unique content and setting a unique URL for that post, then you are making a big mistake. If your blog has Duplicate content and URLs, then search engine bots will get confused about which content or URLs needs to show in the search query.
Pro Tips:- For better search query, you must avoid using duplicate things and make sure that you have set the ideal title, permalink, tags and description for your every post and pages.
If it is not possible, then create canonical URLs to tell search console that this is duplicate URLs.
Important:- If your blog has many duplicate content or URLs which you have copied from somewhere then honestly declare it otherwise, your blog may be penalized by the search engines.
What are Duplicate URLs
If your blog has some pages which are accessible by multiple URLs or different pages having the same content, then google selects one URL as Canonical and others will consider it as duplicate URLs or Content.
If you are not telling google or other search engines that which one is canonical URL then it depends on search engines which is his choice.
Setting the canonical URL is a direct indication to search engine bots that you crawl these URLs because it is the original or most representative.
Suppose Your blog has a page with different URLs like- https://blogname.com?item/534 and https://blogname.com/item=534; in this situation, search engines will consider one as canonical.
Important – If you have a blog, then you need not worry because you are always creating new content. It happens with most e-commerce websites because they have to set canonical URLs for the same page or content so that they can be made accessible from different URLs.
Note – If you are modifying the content or making the minor change, then it will not make your post Unique.
9. Page Redirects or Error Pages
Sometimes it may happen that when you search for something and click on any link, then there is no content available on that page. It happens due to two reasons, either that page doesn’t have any content, or that page moved to another URL. It is essential for technical SEO.
When your content is published, then it has a unique URL, and if you make some change in it, then it creates another URL. In such a case if someone will click on the first URL, then they will not see anything because you have changed it.
In this situation, you have to redirect your first URL to the second one, and then it will work correctly and show your content. Their many types of redirects are available which you can set for your blog.
If you have the content and the URL of that post is https://blogname.com/category/blog, but you have changed it to https://blogname/blog/seo then you must redirect it.
Although there are many types of error and redirects Here are some kinds of Redirect I have mentioned which you can quickly fix it:-
- 301 – Permanent Move.
- 302 – Temporary Move.
- 307 – Temporary Redirect
- 404 – Page not Available
- 410 – Content Deleted
- 451 – Content Unavailable for Legal Reason
10. Structured Data or Schema Markup Integration
Last but not least, it is also an important step to improve your Technical SEO for better search ranking. Structured data of any blog or website helps the Search Engine to understand your website data and shows in the Search Result.
Are you still confused? What is Structured Data? Let me help you out. Suppose you have a company and want to show the info of the company on a website then what will you do?
You put all the info on the landing page, header or footer, so it is best for humans to understand it. But what about search engines? How it is understood. In such a situation, you have to create structured data or schema markup.
Structured Data contains the following data –
- Blog Name
- Author Name
- Blog Type or Niche
- Blog Create on Date
- Service and Cost
- Time & Location
- Contact Details, etc.
If you want to create structured data, then you can take the help of following tools.
Note- Nowadays, most of the WordPress themes are coming with structured data or schema markup integrated.
Necessary Point- You can try mythemeshop, themes because they have integrated schema markup in all their themes.
So, I have covered the 10 best technical SEO aspects, which is very common but very essential for improving search results. The best part of this technical SEO audit is that you can fix it by yourself.
How many of them have you audited and fixed?
I hope you enjoyed this article and learned something new to improve your blog performance.
If you find this article useful then do a favour, kindly share it so that others can also get the benefit of it. It will take your few seconds but motivates me. And also share your thoughts via a comment.
Please join my private Facebook Group to learn more blogging tips.