The easiest part of an online business is always getting it up and moving. The hard part is getting your marketing and advertising finely tuned.
Adequate and quality advertising is how you will make your business succeed. There are many programs that you can use, and you will have to fine-tune them as your business and customer base change.
Here are some best ways to increase website traffic and generate more sales for your business.
- #1. SEO:
- #2. Article Marketing:
- #3. PPC Advertising:
- #4. Email Marketing:
- #5. Video Marketing:
- #6. Press Releases:
When you are in the industry of online businesses, you must have a solid number of browsers or internet users that regularly visit your website.
When more people view your site, the more visible it becomes in search engines. Being highly visible in search engines is essential in any online business.
When it comes to visibility, SEO or search engine optimization is what you’re basically referring to. SEO refers to two things, relevance and importance.
Each search engine, such as the popular Google, Yahoo, and Bing, searches for those two qualities among all the sites available on the World Wide Web.
Although one may argue precisely how search engines can quantify relevance and importance, since this can be pretty difficult, it is made simple by interpreting how popular your site is.
With billions of people from around the world connected online and relying on the internet for all sorts of data, facts, and statistics, search engines are steadily becoming the ultimate source of information.
But to be listed as one of the top searches, you need to make sure that your site has reached good search engine optimization. Using tools such as Semrush and Ahrefs can help you with SEO. Here is a detailed comparison – Semrush vs. Ahrefs
Read Also – Semrush vs Similarweb
#2. Article Marketing:
An article marketing network is a marketing structure used by businesses as part of an overall marketing strategy. It is used to create a sales and marketing force that promotes a product not only for sales generated but also sales advertised, which creates a downline of distributors and a hierarchy of many levels in the form of a pyramid.
Both the business and the product are marketed directly to the consumer and potential business partners done via an article marketing network.
These marketing networks operate from hundreds of different companies online. Some are legitimate, and others are not. The possibilities are endless, and one can create a substantial amount of wealth in network marketing.
When it comes to article marketing, you need to be in a position whereby you can earn a good income from your marketing strategies such as search engine optimization methods as well as other methods.
In order to maximize your benefits from marketing networks and online business opportunities, these opportunities should be made selectively.
You can readily develop an article marketing strategy by creating various written pieces presenting your website and advertising products. You can use the author boxes to provide links to your site. In this way, you will get more traffic and, in turn, more sales.
You should create catchy and interesting articles, but you should leave the best for your website in order to get more visits and higher conversion rates. Use Hosting providers such as Hostinger or HostGator. Activate the Hostinger coupon code and get the best deals.
#3. PPC Advertising:
Pay Per Click (PPC) advertising is one of the most convenient ways of increasing traffic. In the Pay Per Click system, the advertiser controls the ad campaigns.
It is possible to place and target ads precisely so that the advertisements relate to and match specific searches. Additionally, PPC advertising offers a mechanism by which the advertiser can identify the desired audience in terms of their geographic location, topic, and industry.
Creating Attractive Ads to Make Pay Per Click Advertising Successful
The kind of advertisement presented to a visitor can convert them into potential customers. Curiosity ads are the best way of achieving this target. Some tips that you can use in your ads and make your visitors into customers.
- Question – Questions create a desire in people to answer them. Questions within the ads may lead to increased click rates.
- Announcements – Something that seems like an announcement or breaking news can attract the attention of visitors.
- New Discovery – Shape your ad to sound like a new discovery. In this way, you will be able to draw the attention of the visitor.
- Event – If some latest event is connected to the product you want to sell, you can tie the two things up.
However, converting visitors into potential customers is a different matter. For people to purchase products and services from your website, you will not only have to design your advertisement well but also take care of the writing style.
You have to make sure that the advertisement speaks the same language as the target audience.
#4. Email Marketing:
Email marketing is one of the significant traffic fetching tools that most companies nowadays are using. If you are planning to initiate a new email marketing campaign, the following are a few tips for you –
A. Expert Designers
You should hire expert designers who have an eye for details and current trends.
Make sure your mailers are designed on time and content has been added to them so that they can be forwarded to the developers’ team for further processes. A delay in the campaign can make you lose the race from your competitors.
B. Focus On Creating Attractive Subject Line
Email users, generally, do not open promotional emails unless they see a catchy or impressive subject of their interest. When you launch a new product, you are aware of who your target audience is.
You should draft such an attractive subject line that the recipients feel that your mailer is worth reading. And if you are able to summarize your email in such a way, your email campaign is going to be a huge success.
C. Error-free Text Content
Ask your content experts to stick to the subject of the mailer when writing the text. Additionally, ask them to double cross-check for the spelling and grammar-related errors in the mailer.
A well-formatted, error-free e-mailer catches the eye and wins the race. Further, too many symbols, such as exclamation, question markets, brackets, etc., are never suggested; they only confuse readers.
D. Personalized Emails
It would not be easy to address your customers with their names when sending the same mailer to thousands of audiences.
But many tools help you send personalized emails, even when you are sending them in bulk.
Recipients feel connected with promotional emails that address them with their name; there are seventy percent chances that they will open such emails and give positive feedback for your promotions.
E. Guide Users
Do not forget to tell users what they have to do if they are interested in the product or service this mailer is about. Please give them a link to the product page, or place a number to learn more about the product.
#5. Video Marketing:
Video marketing can be done with short video segments that can be viewed on sites like YouTube. This is part of viral marketing which means word-of-mouth advertising. Use some awesome video editing apps and make your video attractive.
This will help you get your name and company in front of more people. Video segments can be a quick 30 seconds and can help you get many visitors to your site. Include links to your business site with any video that you submit.
Make sure your campaign has graphics and links and an email referral option so it can make the rounds between people easily. Track viral marketing methods on places like Digg and Technorati.
Hire bloggers and other social networkers to help you get your marketing moving on sites like My Space and other socially active sites.
#6. Press Releases:
Previously things like press releases and product introductions were directed towards the press and media.
They were rarely targeted towards the customers because it previously was the job of the press and media to deliver these bits of information directly to the consumer to make them buy the product. Now businesses have begun the flow of information directly to the consumer and eliminating all the middlemen.
This is being done because the consumer now is constantly hooked up to the internet through one way or another, and having the information directly available to them is something that has proven successful.
One thing companies have to be careful of is unnecessary information. Keeping your official communications clear and concise is absolutely key in keeping them essential and sought after.
Today’s customer is very finicky and wants their information to be clear, and to the point, they do not want to have to search through the pages to find the point they want the point delivered to them.
Some people think that laziness has contributed to this when in fact, some cases might be this. Still, more often than not, people are simply sick of being force-fed irrelevant information that, simply put, is unnecessary and only there merely to try and sell different things or to sway customers on something completely off-topic.
Traffic is the primary commodity in online business, at least in my opinion. Without traffic to your website, there is relatively no possibility of getting into a business opportunity online. The same is true for other forms of businesses… you need customers, more customers.
I know you are serious to increase website traffic, and these steps mentioned above can definitely help you get more sales for your business.
I am Shubham Chopra, founder of Marketing Savior and an exuberant content creator with a great zest for providing insightful reviews about digital products that will quickly help startups & SMEs penetrate into the online world.