Are You searching for, what is the Walmart affiliate program? How to make money with Walmart affiliates? How much is Walmart affiliate program commission rate? Then your search ends here because you have come to the right place.
Today 3 out of 5 people look at their jobs as monotonous and stressful tasks. Thus, they are looking for earning alternatives. The main question is, are you trying to make money online?
As one of the most popular marketing performance-based tools and the number one retailer in the US, the Walmart affiliate program is a great replacement for Amazon, the world’s biggest retail company.
In the following Walmart affiliate program review, you can learn how to use Walmart affiliates to make money and how much you can earn, and compare the Walmart affiliate program with Amazon’s.
Table of Contents
What You Will Need to Follow This Tutorial – Walmart Affiliate Program
As the number one retailer in the US, Walmart is a trustworthy online merchant that doesn’t generate customers’ resistance to purchase. Thus, it can be much easier for you to advertise and earn maximum commission.
Generally speaking, it is straightforward to join the Walmart affiliate program. Below, you can find a detailed explanation of each step of the process.
By joining the Walmart affiliate program, you will arrange with the online merchant to send traffic to their website and earn a specified commission for each successful lead.
Affiliate service provider Impact Radius manages Walmart affiliates. And unlike other affiliates, it is not as challenging to get accepted into the Walmart program.
To Join the Walmart Affiliate, You Will Need:
- A website that does not promote sexually explicit material, illegal activities, etc.;
- Email address and strong password are required to fulfill the personal information application;
- An explanation of how you will be representing Walmart products; and
- Bank information about where you plan to receive your withdrawals.
You will not need to make any monetary investments like amateur bloggers do.
Usually, Walmart’s approval process does not take more than 24 hours. And once you are accepted into the program, you can generate your ads and start the campaign.
Step-By-Step Guide -To Succeed with Walmart Affiliate Program
Step 1 – Become a member
First, you need to visit Walmart’s specialized site for Walmart affiliate signup.
Here, you can find a brief explanation of the affiliate process and the possibility of logging in or becoming a member.
There are several issues that you should consider, though, before you enter the Walmart Affiliate Program.
Walmart Products, Commission Rates, and Payouts
As an affiliate, you should recognize two issues: whether the merchant’s products are compatible with your niche or website and how much you can earn from the program.
When it comes to Walmart’s assortment, the company offers a wide variety of products, including the most popular categories such as Fashion, Furniture, Electronics, Kitchen Appliances, Outdoor Sports, etc.
Thus, you will be able to choose products unique to your niche, as well as trending or top products from Walmart’s site.
Walmart affiliate is not like other affiliate programs. Because Walmart offers you more categories, you should know that this affiliate is based on products.
It’s up to you when you talk about the commission rate because they will pay you depending on your choosing category. But to be clear, the commission rate is 1%-4%, and you can earn $10 per item.
Once you review the products and appropriate pay rates, you can select the most suitable choice for your Walmart affiliate program. As an affiliate, you need to perform a cost-benefit analysis at this stage.
More specifically, make sure to check whether the investment in time is worth the return in a particular niche.
Here is the Current Category-Based Affiliate Schedule of Walmart:
The main confusion here is, am I choosing the height-paying category or the niche that is related to my blog niche. If you are asking me, then my answer will be your audience.
Because the audience will buy, not you’re interested one will buy. If you target a teen audience on your website, it will be useless to promote business products, no matter the payout.
Another important aspect is that the Walmart affiliate program excludes certain items from the commission, such as Apple products or household commodities. Hence, you will earn a 0% payout for these affiliate links.
The commission rate schedule is not as attractive as some online merchants. However, Walmart offers a high conversion rate because it appeals to a broad audience.
This means that you can easily promote products from diversified niches. More specifically, you can earn higher profits than you would by promoting a lesser-known brand that offers higher returns.
What’s more, the Walmart affiliate program has a three-day referral window and a last-click credit policy. For example, a customer has clicked on another website’s affiliate link and reviewed a particular product on Walmart. However, s/he has not made the purchase. Browser cookies
will expire in 3 days. If your visitor buys a product through your affiliate link within 3 days, then you will get the commission. At the last click, you will get the reward or the commission.
Low Commission Rates Vs High Conversion Rates
As a potential Walmart affiliate, you are certainly asking yourself, “Can I make $1,000 per month from the Walmart affiliate program?” Even if you are not, most potential affiliates of Walmart are interested in the answer.
Simply put, “Yes, you can make $1,000 per month from the Walmart affiliate program.” Yet, it won’t be easy. As explained before, Walmart offers low commission rates.
For example, if the merchant provides a 10% payout, you will need to sell 10 products worth $1,000 each to reach the goal of $1,000. Or, you will need to sell 1000 Walmart products with a commission of 1% to earn the same 1,000 dollars.
Now, even though it sounds unattainable, you should know that there are several tricks to facilitate the process. No need to say that Walmart is trusted.
Hence, you will not need to do a lot of convincing or promotional activities. On the contrary, you should only remind customers of the possibility of purchasing from Walmart.
The next thing that can facilitate your money-making from the Walmart affiliate program is a website with a lot of traffic. Thus, if you have several web pages, make sure to choose the most visited one for the Walmart affiliate links.
Also, you can increase the conversion rate by including great reviews on the products advertised on your website.
Finally, now you are with your target product categories, where you will get a high commission rate; however, you must ensure that this assortment is compatible with your niche.
If numerous websites are offering the same products, your conversion rate will decrease. It would be best to focus on product categories that have a large search volume yet are less competitive.
Let’s do the math on a particular product from the ‘Beauty’ section. As noted in the referral fee schedule, this product category offers a 4% commission.
Suppose you have selected a $54.99 priced product. With a 4% commission, you will earn approximately $2.19 from each sale.
Hence, 456 people need to buy this product to earn a profit of $1,000.
The conversion rate will take place here. Remember that anything above 3% is a reasonable conversion rate. Let’s suppose you have done a 4% conversion. To sell this product to 456 people, you will need to reach 11,400 people monthly.
This is why it’s important to choose attractive products with limited competition.
Do not be discouraged. Retail affiliate programs generally don’t offer high returns for a single product.
So, no matter which brand you choose, you will have to make a lot of sales to earn significant profits. At the end of the day, many people make their living through affiliate programs, so you can too.
Read ahead to learn about two general strategies for the Walmart affiliate program or any similar online merchant in this sense.
Niche Websites Vs General Websites
Several successful Walmart affiliates have shared their secret to success or high returns. To be more specific, as an affiliate, you need to make an outstanding balance between the number and type of products.
In general, more products can increase the number of individuals you appeal to; however, choosing the right products can significantly increase your conversion rate.
Thus, the perfect scenario is to find a niche with a higher commission and a variety of products that apply to your website audience or a niche.
A great strategy is to choose a product category with a lot of search volume. Then, you can find a subcategory that has less competition. This way, you can easily rank your reviews.
Simultaneously, you will leave space for growth in the same niche. After spending some time, you can add more products to your blog or portfolio. Thus, it would help if you thought long-term but acted short-term.
Also, you should remember that even three products can bring you lots of profits if you choose and promote them accordingly.
An important tip is not to include any keywords in your domain name, as they limit your future expansion in new product categories. If you have already done so, it is better to build a new website to promote other assortments.
Apart from the niche strategy, you can also launch a general website. This way, you will be able to promote products from different categories without confusing your audience.
However, the general website will be far less convincing for your audience. People tend to perceive you as an expert if you constantly write reviews for a particular niche.
So, if you choose a general website for your Walmart affiliate program, make sure to avoid products that require any expertise. On the contrary, select everyday products that appeal to the broad mass.
A general website is especially appealing when people are looking for gift ideas around the holidays. Thus, make sure to feature funny or uncommon products as well.
Then what, you don’t need to spend more time. As opposed to the niche website, general websites don’t have to include product reviews or constant updates.
Once you have considered the product assortment and Walmart affiliate returns, you are ready to continue onto step 2 – with the enrollment process.
Step 2 – Fill in The Application
Once you click ‘Become a member, you will be taken to the Walmart affiliate application.
Here, you need to fill in their secure form to qualify for Walmart’s approval. The application consists of
- User Information;
- Company Information;
- Promotional Methods;
- Media Properties,
- and Agreements.
Before you start filling out the application, you can select one of the 42 language options for greater convenience or better understanding.
Below, you can find in-depth information for each separate section.
User Information
First things first, you need to provide your personal information. More specifically, you should fill in your First and Last Name, email address, username, and password for the Walmart affiliate program. Make sure to review the requirements below each field to save some time and avoid confusion.
Company Information
In this section, you will enter all information related to your company as an affiliate.
Next, you need to enter the website from which you plan to advertise Walmart products. The account display name will show you how you are presented in front of others. You can use your personal name or any other signature representing your brand.
Other requirements in the Company Information section include:
- Primary country of operation;
- Street address;
- City, state, zip/postal code;
- Time zone;
- And phone number.
You will then need to provide information about your bank or the place where you wish to withdraw your affiliate earnings.
You will need to select the country location of the bank, which will determine all available currencies, both for payouts and financial reporting.
However, once you set up your account, you will be able to change your bank whereabouts at any time.
Once you select this field and the platform approves it, you cannot make any modifications.
You can’t change the currency setting because this setting is permanent. All finances will be calculated and displayed in these terms, so make sure to consider your choice carefully.
Promotional Methods
Thinking about the promotional method, then you have to face two issues.
Very fast, you need to clarify what is your primary method for promotional purposes:
- Email, Search Engine Marketing;
- Loyalty/Rewards;
- Coupon/Deals;
- Syndication/Blog Networks;
- CPA/Sub-Affiliate Networks;
- Mobile, Content;
- Shopping/Comparison;
- Social Media/Influencer;
- Service Providers/Tools, Consumer Software / Technology, Incentivized;
- Offline, or Other.
Next, when it comes to the Secondary Promotional Method, you are once again offered the same possibilities; however, you are not limited to a single choice.
You will get the opportunity to add as many options as you want. Be sure to choose your top employed method as the primary one.
Another thing you can do in this section is to select one or more promoting countries. This is very easy; select ‘add another country from the options.
You can repeat this step until you have added all the countries in which you will be promoting.
Media Properties
In media properties, select ‘Website’ or ‘Mobile App’ depending on the type of property you plan on using. Also, you need to enter the name of the property, a URL, and a Description.
Agreements
The final section or ‘Agreements’ consists of ‘Online Sale’ and ‘General Terms.’
In the Online Sale section, there are specifications for the payout process, certain limits, a schedule, and qualified referrals.
Walmart pays out the approved transactions one month after they are locked. All actions are invoiced on the third of the month after they are locked; however, actions are locked two months after they are tracked.
Thus, be aware of this waiting process, and don’t expect to receive your affiliate earnings instantly.
In General Terms, you can find all the details related to the Walmart affiliate program. For example, the Walmart Standard Affiliate Agreement consists of more than 20 points, each of which specifies a certain process.
Make sure to review all specifications before you accept Walmart’s affiliate agreement.
Step 3 – Submit Application
You are still reading, which means you are ready to apply. Never forget to check the box before submitting.
Step 4 – Wait for Approval
Generally speaking, Walmart is extremely inclusive and accepts all applications. Thus, you will most likely be accepted into the Walmart affiliate program.
Don’t worry; within 24 hours, Walmart will complete your application process.
Step 5 – Start Your Campaign
Once you are accepted into the program, you are ready to start your campaign and generate ads.
However, Walmart doesn’t allow the use of social media for promotions. So, if you want to use your social media accounts, you will need to link them to your website, where you are allowed to include the Walmart affiliates.
As an affiliate, you will undoubtedly look for ways to increase your sales and profits. Here’s where the Walmart affiliate tools come in handy.
Walmart Affiliate Support
Tools, Support, and More
The affiliate tools of Walmart facilitate the process of finding deals, creating links and banners, and converting clicks into sales. We believe that affiliate marketing tools are extensions for affiliates and should always be used efficiently.
Let’s go through them quickly together!
Walmart Affiliate SDK
Walmart SDK provides an opportunity to Walmart Affiliate SDK such as “Buy Now.” Hence, you can strategically place this button next to the promotional review and motivate your visitors to purchase right at that moment.
Furthermore, the ‘Buy Now’ button is available in several formats so that it can be easily incorporated into your website design.
You can also configure this feature to add the product directly to the cart on the Walmart website.
The key issue is that this feature shortens the buying process. Hence, you can significantly increase your conversion rates.
Walmart WordPress Plugin
Today, most affiliates use WordPress for blogging and product reviews. That’s why Walmart has developed its WordPress Plugin that provides banners and links to its products.
More specifically, you can add links and banners when you are writing the article. Besides, you can create links to search pages instead of specific products, which is highly convenient for niche pages.
However, the WordPress Plugin has not been updated recently. You should note that out-of-date plug-ins may impose a security risk.
Walmart Chrome Extensions
The Walmart affiliate program offers two Chrome extensions.
The official Walmart Chrome extension is not related to a third party. Developed by Walmart, this extension can save you lots of time.
More specifically, the Walmart Chrome extension allows you to generate links while browsing their website.
The other (unofficial) Walmart Deals Chrome Extension provides access to various deals such as Bestsellers, Clearance, Rollbacks, and Special Buys.
It is a third-party extension, so it’s great for quick browsing or previews. However, you cannot connect this extension to your affiliate account and generate links.
Walmart API
If you are a developer or a power user, you can also utilize Walmart’s extensive API.
To be more specific, Walmart affiliate offers five distinct APIs: Data Feed API, Special Feeds API, Search API, Product Lookup API, and Taxonomy API, each with a specialized function.
API is a complex subject, but you will get a detailed explanation when visiting Walmart’s affiliate blog. Currently, the API is in beta, and you can find it on https://www.walmart.io/
Walmart Affiliate Program vs. Amazon Associates
As mentioned before, Walmart can be an excellent substitution for the number one retailer in the world, Amazon. Yet, there is only some dissimilarity between Walmart and Amazon.
First of all, Amazon applies to a far wider audience than Walmart. You will find higher commission rates on most products than Walmart’s affiliates.
Initially, the Amazon Associates program offered higher commissions; however, so many things have been changed; commission rates are one of them.
As an affiliate marketer, it is optimal to determine what’s best for your website and not for the general public.
However, several other factors, such as conversion rates or the quality of your content and audience, affect your profits. Hence, we recommend you to test and analyze both programs continually.
As you may have heard, Amazon has reduced its affiliate commission around May 2020 by 30-75% in some categories. We know this is frustrating and dismal, but we can’t do anything. It is part of the business.
Conclusion
Considering all the pros and cons, you can decide to make Walmart’s affiliate your full-time income stream. Outstanding opportunities with vast product categories, Walmart’s affiliate offers you a huge potential to make money online. Yet, it requires a lot of work.
If you have a well-established website with significant traffic, the Walmart affiliate program is the perfect choice for your audience.
But, if you are just starting out with affiliate marketing, you may want to consider other websites as well.
In the end, remember that as an affiliate marketer, you can add several websites to your portfolio. Make sure to express your thoughts in the comments section below or share the article if it was helpful for you!
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Good to know about wallmart affiliate program. Thanks for sharing.