Shopify vs WooCommerce (WordPress) – Which is Best for eCommerce in 2023?

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If you are someone, who is planning to develop an eCommerce store, you must have contemplated whether to opt for WooCommerce or Shopify. If this is you, you are at the right place.

In today’s post (Shopify vs WooCommerce), I will uncover all the details and compare the features and functionality that you must know before you get started with these platforms.

The two leading eCommerce platforms in the world are Shopify and WooCommerce, each of which has advantages and disadvantages. As a business owner, you need a platform that is feature-rich, adaptable, and inexpensive. However, the truth is that each platform has a unique set of complexities that you must consider before choosing.  

By the end of 2023, it is expected that Shopify merchants will serve more than 700 million clients. In 2022, about 649 million customers bought something from a Shopify store. As of October 2023, there are 4,410,932 active stores on the WooCommerce platform. With a 68% usage spread, WooCommerce is the most used plugin online.

In order to give you clarity and help you make a better choice, this post will compare WooCommerce versus Shopify in more detail.

Shopify vs WooCommerce ReviewPin

WooCommerce vs Shopify: An Overview

Shopify is a stand-alone platform that doesn’t require any coding or hosting experience. On the other hand, WooCommerce is a WordPress plugin. Let’s compare them across several features and understand the difference between them in detail.

What is WooCommerce?

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WooCommerce is a popular open-source plugin suited for WordPress websites. WooCommerce makes it easy for users to develop and launch their online stores. Users would be able to convert their standard website into a fully functional online store with all the required e-commerce capabilities with this software solution.

You may quickly create an online store with WooCommerce by installing the plugin on your WordPress website. WooCommerce, which was introduced in 2011 and has since amassed over 6.2 million users, has become the most well-known eCommerce solution.

This is because it is simple to use, loaded with useful features, and provides countless customization choices. The fact that you can run your online store using WordPress, the most widely used Content Management System (CMS), is what makes it so fantastic.

What is Shopify?

Shopify FeaturesPin

Shopify is not an open-source platform, in contrast to WooCommerce, but it offers a variety of functionality to accommodate various needs.

Shopify charges a monthly fee as well as a commission on each transaction. But even without coding knowledge, Shopify makes it simple for beginners to create their online store. That being said, customization may require professional assistance.

In general, Shopify is praised for its user-friendly interface and is held up as the gold standard for other eCommerce systems.

What are some of the basic differences between Shopify and WooCommerce?

These two platforms have certain similarities while initially appearing to be completely distinct. However, here are some of the basic differences between Shopify and WooCommerce.

Online and Offline UsabilityCan be used online and offline via Shopify’s point-of-sale (POS) kitCan only be used online
Transaction FeesBasic Shopify costs $29 a month and is best for start-up e-commerce firms with sporadic in-person sales. The $79/month intermediate package from Shopify is the ideal choice for expanding businesses that sell online or in-person. The comprehensive Shopify, which costs $299 per month, is the best option for growing organizations that need comprehensive reporting.You will need to pick a hosting provider and pay a domain name price if you use WooCommerce. These can vary, with hosting costing approximately $120 per year and domain name registration costing $15.
SubdomainsUnlimited amount of subdomainsWordPress sites allow for an unlimited amount of subdomains
Availability of Monthly ReportsShopify offers reports that may be viewed by time, product, product vendor, location, and a lot more.WooCommerce reports can include information on sales by date, product, and category. These reports are exportable in CSV format.
Type of PlatformIt is a Closed platform. Only drag and drop, and extra plugins are supported.Since the source code is open, there are no restrictions.

WooCommerce’s availability for free use is one of the key factors contributing to its current status as a titan. It is immediately suggested when creating a WordPress account providing new users with a simple way to get started. It’s vital to keep in mind that WooCommerce has a learning curve and that you’ll need to set aside some time to establish your online store.

Shopify is simple to use right away and can be made search engine-friendly in a short amount of time. Its disadvantage is that, as a closed platform, it is less adaptable than WooCommerce.

Detailed Comparison of Shopify vs WooCommerce

Here is a detailed comparison of Shopify vs WooCommerce:

1: Ease of Use

Your time is vital as an online store owner, so you should concentrate on important activities like answering customer questions, collecting client feedback, processing orders, and working with vendors. To achieve this ideal state, you also need an eCommerce platform that is simple to use and maintain.


Due to the fact that Shopify is a completely hosted platform, you won’t have to manage or update any software. Additionally, you don’t have to worry about performance, backups, security, or compatibility problems.

Shopify features a convenient, user-friendly drag-and-drop interface. Handling your product pages, sales, and inventory in Shopify is easy. The vast array of extensions and themes that Shopify offers should be more than sufficient for the majority of users to launch and expand their online store.


Unlike Shopify, WooCommerce is not a hosted platform. This calls for the installation of the WooCommerce plugin, management of updates, preservation of backups, and assurance of the safety of your website.

WooCommerce offers tremendous customization flexibility. The entire platform is entirely under your control. With more than 59,000 WordPress plugins, you can add any functionality imaginable to your website. The Shopify onboarding procedure and ease of use much outweigh WooCommerce’s supported setup wizard, even if it is handy.

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2: Scalability

Scalability is crucial for expanding your e-commerce firm. Your business will suffer if your eCommerce platform is unable to accommodate the rising order volume. Here is a comparison of the scalability of WooCommerce and Shopify, two well-known e-commerce platforms.


The majority of technical considerations, like web hosting, are handled by Shopify, making it simple to manage larger stores and more orders. Scaling up is also simple because you may upgrade your plan as your company expands.

Shopify may be more expensive, but it provides a one-stop shop for all your needs, saving you the trouble of looking for a reputable hosting company, an eCommerce theme, and the expense of hiring a technical team.


The scalability of WooCommerce relies on the hosting company you select. Your WooCommerce store will be more scalable the more powerful the hosting provider is.

WooCommerce will now have higher hosting fees, which will make it less cost-effective than Shopify. A dependable hosting company like Cloudways can offer the essential equipment to support expansion and scalability.

3: Support

The support you get from your eCommerce solution will also have an impact on how successful your online business is.


Shopify makes it simple to obtain assistance anytime needed by offering live chat, phone calls, and email support around the clock.

They also provide a significant knowledge base and how-to manuals that address frequently asked questions, reducing the need to regularly contact support. If you need further help, you might potentially hire a Shopify expert.


Open-source plugin WooCommerce lacks an established support system. However, there are numerous resources available on the official WooCommerce website, including videos, tutorials, and a knowledge base.

Additionally, a lot of blogs on the internet cover WooCommerce in-depth, which is useful.

4: Level of Security

The experience your clients will have is significantly influenced by how secure your online business is.


Shopify is a secure platform that complies with PCI standards. Customers may often browse safely in Shopify stores.

Your alternatives will always be constrained, and you will always rely on the platform to constantly raise its security thresholds. Additionally, as Shopify is not a self-hosted platform, you cannot increase the security of your business by selecting a different hosting provider.


For WooCommerce stores, the WordPress CMS is where things really start to take off. You can install a wide variety of plugins to give your stores tightly-locked security. MalCare Security Solution, Solid Security, Sucuri Security, All In One WP Security & Firewall, and Wordfence are a few of the available plugins.

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5: Dropshipping

Dropshipping is an online business model where the products aren’t kept on hand by an eCommerce retailer. Instead, it buys goods from suppliers and ships them directly to clients to meet orders.

Dropshipping has gained popularity all around the world due to its low overhead. For a dropshipping business, several of our users asked us to compare WooCommerce with Shopify.


The front end of your website will resemble any online store when you start a dropshipping business. Just like on any other eCommerce store, your consumers will be able to explore products, add them to their carts, and make purchases.

The user’s order for shipping will then need to be placed, depending on the suppliers you select. Additionally, Shopify offers integration tools for a number of well-known dropshipping marketplaces, including AliExpress, Oberlo, Printify, and others.

However, you must be conscious of the membership fees, shipping prices, and other expenditures that each of these product marketplaces imposes as you build your dropshipping website using Shopify.


Most dropshipping companies choose WooCommerce. This is due to the fact that it provides extensible dropshipping plugins for WooCommerce, which renders the setup procedure pretty straightforward.

You can easily locate extensions that let you handle transactions from your website, import products right away, and more. You could even build an online storefront similar to eBay where other merchants might sell their goods. Remember that your vendor and supplier can have minimum order requirements, membership fees, and other costs. It is recommended to keep this in mind while adding products to your WooCommerce dropshipping store.

6: Integrations and Add-ons

To expand your store, you’ll always require third-party tools and services, regardless of how strong an eCommerce platform is. Both Shopify and WooCommerce feature a list of extensions, and they also interface with a wide range of outside services.


A robust API and an App Store are included with Shopify, through which you may purchase third-party extensions for your Shopify store. Every function you’ll want to add to your store is covered by hundreds of apps in the app store.

Both free and premium apps are available in Shopify’s app store. Free apps are typically developed by independent companies with separate pricing structures; they just link your store to their APIs. Most programs offer monthly subscriptions, and prices for paid add-ons vary.


Open source and built on top of WordPress, and WooCommerce. You now have access to more than 59,000+ free WordPress plugins in addition to a large number of premium plugins.

These add-ons allow you to add practically any function you can think of, including payment gateways, eCommerce SEO, lead generation, performance optimization, social media integration, etc.

There are far more connectors and add-ons available for WooCommerce than for Shopify due to the lower entrance barrier. Nearly every third-party tool and service provider has a plugin that works perfectly with your WooCommerce store.

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Final Thoughts on WooCommerce vs Shopify

Both Shopify and WooCommerce are effective platforms on which to launch your online store. It really depends on your unique preferences and skill set. Before making a choice, examine elements like hosting options, Cost of developing a web app, scalability and growth, and third-party integration.

The use of Shopify is much simpler. You don’t need to install anything, and you may start working right away. Payment arrangements are simpler, and their price schemes are clear. Shopify’s drawback is that you don’t have complete control over everything. With add-ons, transaction fees, and integrations, your prices may increase significantly. Select plans are the only ones that you may upgrade to, and pay-as-you-grow billing is not an option.

WooCommerce gives you complete control over your website and is open-source. Opening an online store with WooCommerce is considerably less expensive with these WooCommerce hosting companies. The drawback is that you’ll have to keep the program updated. There is a small learning curve involved. Millions of beginners already use it, though, and they breeze through the initial learning curve.

WooCommerce is the finest platform for you if you’re seeking an affordable solution and want complete control over your online business. Shopify is the better option if you want something fully hassle-free with endless scalability.

1 thought on “Shopify vs WooCommerce (WordPress) – Which is Best for eCommerce in 2023?”

  1. Hello Archana,

    This comparison between WooCommerce and Shopify provides a comprehensive overview for anyone considering an eCommerce venture. It delves into key factors like ease of use, scalability, support, security, dropshipping, and integrations, offering valuable insights to aid decision-making. Well-structured and informative.

    Sophia Lewis


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